Caleb Canales: Leading the Way in Private Label Marketing

Private label manufacturers must have strong marketing skills to compete effectively in the cutthroat and highly competitive consumer goods industry. There is a lot of competition in the private label manufacturing business, and manufacturers need to come up with new ways to stand out from their competitors. Marketing and branding play an important role in helping companies achieve this goal. Caleb Canales, chief marketing officer of Caleb Canales Consulting, has led many successful private label marketing campaigns for his clients. In this article, you will learn how Caleb has been ableto add value to his client’s business through his expert private labeling services.

What is Private Label Marketing?

Private label marketing is a strategy that manufacturers can use to increase revenue and grow their business. This strategy involves selling products that are not branded with the identity of the manufacturer. These products can be supplied by third-party suppliers or manufactured by the private label company itself. Depending on the product category, private label products can account for anywhere between 15% and 35% of sales in the consumer goods industry.

Why Does Private Label Marketing Work?

Private label marketing is a win-win situation for both the manufacturer and the consumer. Manufacturers gain new customers by selling products under their private label. This allows them to expand their customer base beyond their existing clientele. When done correctly, private labeling can help manufacturers grow their business by tapping into new customers who are not yet familiar with their products.

Private label marketing works because it can be customized for specific consumer groups. Manufacturers can tailor their marketing campaign to address the specific needs and desires of different groups of people. Private label marketing allows manufacturers to build long-lasting relationships with their customers by delivering value and solving their problems.

Why You Should Care About Private Label Marketing

Private label products account for huge chunks of sales in many different industries. The consumer goods industry alone accounts for 20% of all sales. This means that if you are a manufacturer in any of these industries, you are missing out on huge opportunities by not pursuing private label marketing strategies. For example, private label products account for 80% of all pet food sales in the U.S. If you are selling pet food, you need to be selling private label pet food. The sooner you get started with private labeling, the more time you will have to build your business and succeed.

How to Succeed at Private Labeling

If you want to succeed with private labeling, you need to understand the value that this marketing strategy offers. The advantages of this strategy are outlined below.

Affordable - Private label manufacturers use existing product designs and branding strategies to create new products. This means you don’t have to spend a lot of money to start selling new products.

Opportunities for Growth - Since private label products do not have the manufacturer’s brand on them, they open up opportunities for manufacturers to sell their products to new customers.

A common misconception about private label products is that they are inferior to branded products. This is not true. Private label manufacturers follow the same quality standards as their branded products. This means that private label products are just as good as branded products.

Go-to-Market Strategy - One of the biggest advantages of private label marketing is the go-to-market strategy. You have total control over your customer acquisition strategy with private labeling.

You can either grow your sales by selling more of your existing products or you can start selling new products under your private label. Private label marketing allows manufacturers to build relationships with their customers. This will help you retain customers and establish yourself as a trustworthy brand.


Private labeling is a powerful marketing strategy that can help companies to grow their business. With the right approach, private labeling can increase sales and attract new customers who are not familiar with the manufacturer’s brand. Private label marketing is a long-term strategy that requires careful planning and execution. If you want to succeed with your private labeling campaigns, you need to make sure you are doing everything right.

For more information about private label marketing or for help with your next campaign, contact Caleb Canales Consulting today.

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